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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
How to make sure that projects run to budget and schedule - and deliver the intended results.
You're About to Make a Terrible Mistake! distils the latest developments in behavioural economics and cognitive psychology into actionable tools for making smart, effective decisions in business and beyond.