Fourth edition of the highly acclaimed book on future trends by one of today's most influential business thinkers
The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line - how markets and marketing will change, how employees and consumers behaviour and attitudes will change. Patrick Dixon has been at the forefront of those who have identified the way things are going and in this fourth edition of his highly acclaimed book he brings us right up to date on what the future holds - how things are becoming ever Faster, more Urban, more Tribal, more Universal, more Radical and more Ethical.
'A must read for anyone keen to understand what the future may hold for them.' - London Business School
Patrick Dixon was named as one of today's 50 most influential business thinkers in a recent executive survey. He is the author of 12 books, including the much praised Building a Better Business also published by Profile.
Business & Management
Paperback - B format
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Business & management